Author: Vincent Bouchard

We are reviving the Blog and the Newsletter!

We are reviving the Blog and the Newsletter!

As you probably noticed, we have been rather discreet in our communications in recent years. That’s because we had to focus on all these exciting research projects!

Since the redesign of our website is now completed, we intend to relaunch our blog and newsletter soon. At a reasonable frequency of course… since we still have lots of exciting projects to conduct.

See you soon!

Launching your Product… Go or No Go?

Launching your Product… Go or No Go?

Among the many questions I face in my work, the classic “Go, No go” is often at the forefront of concerns.

From the small start-up SME to the multinational enterprise, the decision to go ahead or not with a new product or service is a burning question . And it’s not surprising.

When you consider the major investments required to launch a product, it is easy to understand that marketing managers want to complete their brilliant insights with a little market research!

As is the case for any answer to a business problem, there is no magic recipe … But fortunately, there is a method.

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