The current global crisis of COVID-19 is slowing down the pace of many companies around the world. At SOM, one thing that is not slowing down, however, is our tireless willingness to innovate and offer more to our customers.
Since March 12, Quebec has been facing an exceptional situation that forces everyone to review their priorities. First of all, we would like to warmly thank our staff, our customers and our suppliers for their extraordinary collaboration during this challenging period. It is thanks to you that we will emerge from this crisis. We must continue to move forward with confidence and resolve, while adhering strictly to the guidelines of public health authorities.
I am often asked by my clients if focus groups should be conducted before or after a survey. Each time, I hesitate a few seconds, and then answer “It depends”.
Indeed, it’s a bit like choosing to take your shower in the morning or in the evening. Both work and depend essentially on the context.
As you probably noticed, we have been rather discreet in our communications in recent years. That’s because we had to focus on all these exciting research projects!
Since the redesign of our website is now completed, we intend to relaunch our blog and newsletter soon. At a reasonable frequency of course… since we still have lots of exciting projects to conduct.
See you soon!
Among the many questions I face in my work, the classic “Go, No go” is often at the forefront of concerns.
From the small start-up SME to the multinational enterprise, the decision to go ahead or not with a new product or service is a burning question . And it’s not surprising.
When you consider the major investments required to launch a product, it is easy to understand that marketing managers want to complete their brilliant insights with a little market research!
As is the case for any answer to a business problem, there is no magic recipe … But fortunately, there is a method.