We will be at the “Service à la clientèle” conference presented by Les Affaires!

We will be at the “Service à la clientèle” conference presented by Les Affaires!

[This event is held in French]

The 7th edition of the “Service à la clientèle” conference presented by Les Affaires will be held in downtown Montreal on October 23rd. Major organizations such as Investissement Québec, Cirque du Soleil, La Presse, Groupe CH and many others will be attending to discuss their experiences and strategies in optimizing customer service.

This year, SOM is proud to be a partner of the event and we are pleased to announce that we will host a workshop on October 24!

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We are reviving the Blog and the Newsletter!

We are reviving the Blog and the Newsletter!

As you probably noticed, we have been rather discreet in our communications in recent years. That’s because we had to focus on all these exciting research projects!

Since the redesign of our website is now completed, we intend to relaunch our blog and newsletter soon. At a reasonable frequency of course… since we still have lots of exciting projects to conduct.

See you soon!

Launching your Product… Go or No Go?

Launching your Product… Go or No Go?

Among the many questions I face in my work, the classic “Go, No go” is often at the forefront of concerns.

From the small start-up SME to the multinational enterprise, the decision to go ahead or not with a new product or service is a burning question . And it’s not surprising.

When you consider the major investments required to launch a product, it is easy to understand that marketing managers want to complete their brilliant insights with a little market research!

As is the case for any answer to a business problem, there is no magic recipe … But fortunately, there is a method.

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