Author: Marc-Antoine Claveau

SOM-L’Actualité Survey : Goodbye Boss!

SOM-L’Actualité Survey : Goodbye Boss!

Are your employees jumping ship and you are wondering why? There is a strong likelihood that their relationship with management has something to do with it, reveals a SOM-L’Actualité survey conducted among Quebec workers. In this context, offering free coffee or other freebies is a shot in the dark. The survey results are striking: Nearly 40 % of Quebec workers surveyed have already left a job because of a bad relationship with their boss; 27 % of Quebec workers surveyed…

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Consumer Loyalty: a single Customer Experience can have a huge impact

Consumer Loyalty: a single Customer Experience can have a huge impact

The results of a customer experience survey released by SOM and Daniel Lafrenière demonstrate the importance consumers place on the customer experience: one experience is enough to change buying habits.

As part of this important study, Quebec consumers were invited to tell the story of an exceptionally good customer experience or of a dramatically bad experience. Hundreds of people took part in the exercise, where it was possible to take stock of the main impacts and the main causes of an exceptionally good or dramatically bad experience.