SOM Blog

An accident caused by distracted driving, in addition to the physical consequences that may result, can affect the driver’s wallet. Indeed, this usually results in auto insurance premium increases.

Unfortunately, a majority of drivers admit to being distracted while driving. Such are the findings of a survey conducted by SOM for the Insurance Bureau of Canada (IBC). In fact, three quarters (75%) of the consulted drivers admit that they have been distracted while driving in the last 6 months.

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Are your employees jumping ship and you are wondering why? There is a strong likelihood that their relationship with management has something to do with it, reveals a SOM-L’Actualité survey conducted among Quebec workers. In this context, offering free coffee or other freebies is a shot in the dark.

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Have Quebecers’ cannabis habits changed since legalization in October 2018? In an exclusive survey, SOM and Cogeco Nouvelles surveyed more than 1,500 Quebec Internet users to answer the question.

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The results of a customer experience survey released by SOM and Daniel Lafrenière demonstrate the importance consumers place on the customer experience: one experience is enough to change buying habits.

As part of this important study, Quebec consumers were invited to tell the story of an exceptionally good customer experience or of a dramatically bad experience. Hundreds of people took part in the exercise, where it was possible to take stock of the main impacts and the main causes of an exceptionally good or dramatically bad experience. The experiences mentioned by respondents were experienced through interactions with car dealerships, garages, telecommunications companies, restaurants and retail businesses.

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