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Launching your Product… Go or No Go?

Launching your Product… Go or No Go?

Learning more about consumer behavior I love this type of research project! Not only do they benefit from my training and interest in innovation, but they allow me to satisfy my insatiable curiosity about consumer behavior: Do consumers really know in advance if they will be seduced by a product? What is the link between their purchase intentions and their actual behaviors? Should we focus on rational aspects only, or is there not a strong dose of emotions in the equation? How important is…

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Consumer Loyalty: a single Customer Experience can have a huge impact

Consumer Loyalty: a single Customer Experience can have a huge impact

Shocking impacts on the customer relationship The survey found that 86% of consumers with an exceptionally good experience are definitely planning to do business with the company again. It’s the opposite for those who have had a dramatically bad experience, where the figure drops to 7%. Trust is particularly undermined for consumers who were in their first contact with the company. Although they have had a breathtaking experience, 12% of consumers are planning to trade with a competing company. This…

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